Across all eight markets, PWHL teams are bringing Pride to life through integrated game experiences, including pre-game mixers, live performances, in-game storytelling, and community engagement that celebrate and amplify LGBTQ+ voices.
This year, the PWHL joined forces with queer-owned Canadian apparel brand Peau De Loup to create a seasonless Pride collection. Created by the LGBTQ+ community, for the LGBTQ+ community, this collaboration reclaims the rainbow as a declaration, not decoration.