VEGAS VANGUARDS LEAD THE WAY WITH NEW BRAND LAUNCH
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by PWHL Staff
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In the Wild West, nothing is given—it’s earned by those who dare. Vegas’ new professional women’s hockey team is no exception. Meet the Vegas Vanguards, inspired by the desert and city that have long been defined by those willing to take risks, adapt to their surroundings, and venture beyond the familiar.
When undertaking the journey of developing the new identity, the team looked to the people who call Vegas home today—and to those who came before and shaped the Las Vegas Valley. That inspiration immediately brought the team beyond the glitz and glamour of the Vegas Strip to the beauty of the Mojave Desert and the American West.
Inspired by the spirit of the West and the desert, the team's identity draws on the legacy of pioneers, explorers, and innovators who ventured beyond the familiar to pursue new possibilities.
This concept was chosen to reflect a mindset of determination, courage, and forward thinking, capturing the willingness to challenge expectations and forge new paths.
These same themes also connect to the growth of women’s hockey and the PWHL’s mission to shape the future of the sport, create new opportunities for players and fans, and redefine what professional women’s hockey can be.
I absolutely love the name. I think it is very fitting. We are all pioneers of this game that we love so much, and now we get to be the first pro women’s hockey team in Vegas, so I think that’s really exciting. I love the details and our logo—I think the fox is incredible. I was excited to see how everything came together.
Hayley Scamurra, Vegas Vanguards forward
Rooted in the allure of the desert and the city it calls home, the Vanguards are an ode to resilience, adaptability, and the confidence required to pursue opportunity where others see uncertainty. This idea became the foundation for a team identity grounded in the pioneering spirit of the West, with its sights set firmly on what comes next. As an Olympic gold medalist and Walter Cup champion, Hayley Scamurra knows the vanguard mentality well and sees opportunity in the new identity.
“I absolutely love the name. I think it is very fitting. We are all pioneers of this game that we love so much, and now we get to be the first pro women’s hockey team in Vegas, so I think that’s really exciting,” said Scamurra. “I love the details and our logo—I think the fox is incredible. I was excited to see how everything came together.”
"This identity represents a new chapter for Vegas—a professional women’s hockey team our community can call its own,” said Sheri Hudspeth, Vegas Vanguards Director of Business Operations. “I hope fans see themselves as part of building it from the very beginning."
Once the team had the name, it needed a symbol to represent the Vanguards’ spirit. Again, it looked to the land for inspiration and found what it was looking for in the desert kit fox, an intelligent, agile, and adaptive animal of the Mojave Desert.
Built to thrive in the most extreme environments, Vegas’ kit fox symbolizes the spirit of those who have the courage to move through uncertainty with purpose to explore what others might think is impossible.
The Vanguards logo translates the kit fox into a bold, angular form that evokes a sense of movement, focus, and determination. The silhouette creates a subtle “V” shape, tying the animal directly to the Vanguards name and grounding the identity in the city of Las Vegas. Positioned above the fox, in a nod to the famous "Welcome to Fabulous Las Vegas" sign, a star symbolizes guidance, ambition, and the drive to pursue what lies beyond the horizon.
"I hope the girls and women in our community see themselves reflected in the athletes wearing Vegas’ jersey—as competitors, leaders, and a reminder of what’s possible," said Hudspeth.
Fans can get all the latest information on tickets and merch releases by signing up for the Vegas Vanguards email list, opens in a new tab and bookmarking the team’s website.
The Vegas Vanguards will host their inaugural home opener on Sunday, December 6 at 5 p.m. PT against the newly named Detroit Clutch at T-Mobile Arena.
"This brand gives our team an identity that Vegas can rally around. We’re building something from the ground up and seeing it come to life makes it feel real — for our players, our fans, and our community," said Hudspeth. "For me, the most exciting part is imagining a young girl wearing our jersey and knowing there’s a place for her in this sport."
There's a place for you in the sport and in the stands. Join the Vanguards at T-Mobile Arena with a Season Ticket Membership, Partial Season Ticket Package or Single Game Tickets — now available online, opens in a new tab.
