The "S" serves as both a letterform and a rush of water, capturing the movement and energy of Seattle's dynamic cultural landscape.

Curved edges reflect river channels and currents found across Washington state, persistently flowing regardless of what's in their way.

Cut-in letterforms mimic the etching of sharp, relentless water movement across time.

Layered blues and teals evoke water depth and build on the Seattle sports community's iconic color palette.