NEW YORK and TORONTO (Nov. 6, 2025) — A major milestone in the continued growth of the Professional Women’s Hockey League (PWHL) arrives today with the unveiling of its newest team identities, Seattle Torrent and Vancouver Goldeneyes. The long-awaited brand reveal features a name and logo for each team, developed to reflect the pride, culture, and energy of their homes, while connecting to the broader identity of the PWHL.
Seattle Torrent
Torrent draws inspiration from the powerful waterways that shape and connect Washington’s unique landscape, symbolizing the team’s determination to carve its own path. The logo features an “S” that serves as both a letterform for Seattle and a rush of water, its flowing curves mirroring river channels. The primary color palette of Slate Green and Blue — both Shadow and Glacier Blue — reflects the distinctive ways in which Seattle's waterways shape the region and pays tribute to Seattle's unique sports community. The leading colors are complemented by Foam, Haze Grey, and Basalt Black.
Vancouver Goldeneyes
The Goldeneyes identity is inspired by fiercely protective Common Goldeneye, a bird native to Vancouver’s waterways, coastlines, and mountain vistas. Drawing inspiration from its speed, strength, and precision in flight, the Goldeneyes reflect Vancouver’s indomitable and unified spirit as they soar to new heights. The team’s logo, a bold golden eye encircled by wings and pointing to the Pacific Northwest, features a color palette of the team’s primary colors, Pacific Blue, Coastal Cream, and Earthy Bronze, with hints of Sunset Gold and Sky Blue.
“The Seattle Torrent and Vancouver Goldeneyes are bold, distinctive, and true to who we are as a league,” said Amy Scheer, PWHL Executive Vice President of Business Operations. “Each team identity is deeply connected to its home - Seattle draws inspiration from the waterways that shape its landscape, and Vancouver from its abundance of unique wildlife. We can’t wait to see these teams face off for the first time on Friday, Nov. 21, in what promises to be the start of an incredible Pacific Northwest rivalry.”
“I’m so excited for friends, family and fans to learn that we’re officially the Seattle Torrent, and to be a part of it,” said Hilary Knight, Torrent forward. “Whenever you’re looking at the culture of a group, you want it to be a really strong room — and to pair that with an incredible city with a storied sports legacy and a brand new identity that speaks to all of that, it’s a great recipe for us.”
“It means the world to me to have a team identity for the inaugural season in Vancouver. The Goldeneyes name is powerful, bold, and tough,” said Jenn Gardiner, Goldeneyes forward and Surrey, B.C. native. “This identity is a perfect reflection of who we are, where we come from, and that we will be relentless to play against every single night. When I think of the Goldeneyes, I think of the landscape of British Columbia: the mountains, the ocean, and the grit that comes with growing up here. We want our fans to feel the same pride, and to see themselves as part of the Goldeneyes. This is our identity, our province, and our opportunity to show the rest of the league what hockey in BC is all about. Let’s go Vancouver Goldeneyes!”
The PWHL led the design process for both team identities, collaborating with the creative agency Flower Shop for Seattle’s name and logo. Kanan Bhatt-Shah, PWHL Vice President of Brand & Marketing, oversaw the process, which was grounded in local insights and community storytelling.
Team gear and accessories representing the new brands will be available immediately through The Official Shop of the PWHL.
Fans can experience the meaning behind the new team identities through launch videos debuting today on Seattle and Vancouver’s social media accounts. As part of the launch, the teams will transition into their new official social media handles — @pwhl_torrent and @pwhl_goldeneyes — on Instagram, Threads, and TikTok. The Bluesky accounts will be pwhltorrent.bsky.social and pwhlgoldeneyes.bsky.social, while the X accounts will remain @pwhl__seattle and @pwhl__vancouver. Both teams can also be found on Facebook, LinkedIn, and YouTube.
New team websites also go live today, serving as the central hubs for tickets, news, and team information. To visit the Seattle Torrent’s website, please click here, and to visit the Vancouver Goldeneyes’ website, click here.
The two teams will meet for the first time in Vancouver’s inaugural home opener at Pacific Coliseum on Friday, Nov. 21. Season Ticket Memberships, Partial Season Ticket Packages, 3-Game Mini Packs and Single Game Tickets are available now at thepwhl.com/tickets.
ABOUT THE PROFESSIONAL WOMEN’S HOCKEY LEAGUE (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America that features the best women’s players in the world. It is comprised of eight teams: Boston, Minnesota, Montréal, New York, Ottawa, Seattle, Toronto, and Vancouver. Launched on January 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. The league was recognized by Sports Business Journal as the Sports Breakthrough of the Year, and ranked No. 1 in Canada for corporate reputation in both 2024 and 2025, according to the Harris Poll. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter for the latest updates. Follow the league on social media @thepwhlofficial.
PWHL, the PWHL Logo, and PWHL team names and logos are trademarks of the PWHL. © PWHL 2025. All Rights Reserved.