It was fan determination that brought a PWHL team to Detroit, showing up season after season for women’s pro hockey, and we worked to capture that spirit with the Detroit Clutch, an identity that has been a long time coming for Hockeytown.

I love it. The branding looks so powerful and bold, I think that’s just what Motor City is and we’re excited to bring it to the rink.

I was blown away. The double meaning of the logo and brand is cool and going to be perfect for our team. I already love the jersey; the metallic silver pops off and catches your eye. Overall, the brand represents the area really well and speaks to Motor City. I hope fans really like it.

This jersey feels like Detroit—bold, tough, and built with purpose. There’s a standard that comes with representing this city, and I love that.