PWHL to support The Trevor Project and Alphabet Sports Collective through league-wide donation, in-game activations
e.l.f. Cosmetics to engage and inspire youth through Unity Games presenting partnership
The Peau De Loup x PWHL Pride Unity Collection launches exclusively in-venue at PWHL Pride Unity Games, available online April 27.
NEW YORK AND TORONTO (April 9, 2026) — The Professional Women’s Hockey League (PWHL) is wrapping its regular season this month with Pride Unity Games across all eight markets, creating opportunities for fans everywhere to join the celebration.
In each of the league’s eight markets, teams are bringing Pride to life through integrated game experiences, from pre-game Pride mixers and live performances to in-game storytelling and community engagement, creating spaces that celebrate and amplify LGBTQ+ voices. As the presenting partner of Pride games across several markets, e.l.f. Cosmetics is activating in-arena with meaningful experiences designed to engage and inspire youth. Activations include hosting local youth hockey teams at games and providing elevated game-day experiences with complimentary tickets, intermission scrimmages and private meet-and-greets with players. The PWHL is proud to support The Trevor Project and Alphabet Sports Collective through a league-wide donation and dedicated in-game activations during Pride celebrations, amplifying their vital work and commitment to the LGBTQ+ community.
PWHL Pride Unity Game Schedule:
- Minnesota — April 11
- New York — April 15
- Montréal — April 17
- Ottawa — April 18
- Toronto — April 21
- Boston — April 22
- Seattle — April 25
- Vancouver — April 25
As part of the leaguewide activation, the PWHL has teamed with Peau De Loup (PDL) to launch the 2026 Pride Collection, an apparel line highlighting unity, representation and the LGBTQ+ community in women’s hockey. The Peau De Loup x PWHL Pride Unity Collection, developed with the queer women-owned Canadian apparel brand, is anchored by the campaign “Taking the Rainbow Back,” reinforcing a core belief of the PWHL: Pride is not seasonal — it’s foundational.
Crafted from upcycled fabrics, each piece is gender-inclusive and intentionally designed from the ground up, with fit and form in mind. PDL was founded more than a decade ago by Adelle Renaud, a fashion designer and product developer, alongside Erin McLeod, a Canadian soccer legend and two-time Olympic medalist, to challenge conventions in fashion and sport.
