PWHL Delivered Record-Breaking Numbers Across Total Attendance, Viewership, Social Engagement and Partnerships
NEW YORK and TORONTO (May 8, 2024) – The historic inaugural Professional Women’s Hockey League (PWHL) regular season featured record-breaking attendance, viewership, social engagement and partnerships.
Overall, the total attendance for the PWHL during the 72-game regular season was 392,259. Since its launch in January, the league has broken six attendance records, reaching a pinnacle on April 20 when a record-setting 21,105 fans gathered to watch PWHL Montréal host PWHL Toronto at the Bell Centre, setting the global attendance record for a women’s hockey game. Additionally, the PWHL saw extremely strong fan engagement and attendance in non-team markets, including significant attendance at neutral-site games in Pittsburgh (8,850) and Detroit (13,736).
“It couldn’t be a more exciting time to launch our inaugural PWHL Playoffs on the heels of the milestones we’ve seen in our first year,” said PWHL Senior Vice President of Business Operations Amy Scheer. “The successes of this season speak to how quickly our players and teams have resonated with our dedicated fan base, and the pioneering women who are at the heart and soul of our league have shown that the sky is the limit for the PWHL and the future of women’s hockey.”
Additional record-breaking highlights and fan engagement for the PWHL’s 2024 regular season included:
Record Partnerships
The PWHL has partnered with more than 40 notable brands including Canadian Tire, AIRSUPRA, Woody Creek Distillers, Air Canada, Discover, elf Cosmetics, Barbie and many others.
Social Engagement
PWHL social engagement since the start of the season has reached over one million total followers and garnered 238 million total impressions. In its first month of competition, the PWHL was the top-trending women’s sports search globally on Google. The PWHL also saw a 2,557% increase in YouTube subscribers throughout the season to reach over 100,000 total subscribers and more than 40 million views. Viewers tuned in from 88 different countries.
PWHL Playoffs
Four PWHL teams are Chasing the Championship, with the inaugural PWHL Playoffs set to begin tonight. The two best-of-five semifinal series will feature PWHL Toronto against PWHL Minnesota, and PWHL Montréal against PWHL Boston. The league implemented an innovative playoff format that allowed first-place Toronto to select its opponent – choosing between the third- or fourth-place teams.
About the Professional Women’s Hockey League (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visitthepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms@thepwhlofficial plus all six team accounts @pwhl_boston,@pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and @pwhl_toronto.
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