Woody Creek to become Premier Partner and Official Spirits of the PWHL

TORONTO, ON (January 9, 2024) – The Professional Women’s Hockey League (PWHL) and Woody Creek Distillers today announced a new partnership following the league’s opening week of its inaugural season. The agreement sees Woody Creek become the league’s first U.S. Premier Partner, with the award-winning Colorado-based distillery also designated the Official Spirits of the PWHL.

“Launching the league with the support of U.S. brands is vital, and we’re thrilled that Woody Creek Distillers is a part of the PWHL family as a Premier Partner,” said Amy Scheer, PWHL Senior Vice President of Business Operations. “Woody Creek Distillers shares our passion for hockey and the women’s game, and their mission to pour everything they are into everything they make truly resonates with the PWHL and its commitment to growing the sport.”

“All of us here at Woody Creek Distillers are so excited and honored to be a Premier Partner of the PWHL in its inaugural season,” said Mary Scanlan, Chief Executive Officer of Woody Creek Distillers. “We share the values embodied by the great sport of hockey and fully promote and support opportunities for women in sports and business.”

As part of the PWHL partnership, Woody Creek assets will include multiple in-venue and broadcast components, as well as unique social media content including ‘Walk-Ins Presented by Woody Creek Distillers’ that showcase the style and personalities of PWHL players on game days. Fans will also find Woody Creek products offered in-arena in select locations, Woody Creek activations at watch parties while cheering on their favorite PWHL teams on the road, and Woody Creek as a presenting partner of end-of-season PWHL awards.

The inaugural PWHL regular-season began on January 1, 2024, and includes 72 games through May 5, 2024, followed by playoffs.

About Woody Creek Distillers

Headquartered in Woody Creek, Colo., Woody Creek Distillers is dedicated to crafting award-winning Colorado born and raised spirits. The distillery mashes, ferments, distills, ages and bottles every drop of whiskey that it sells and exclusively uses Colorado grains from family farmers and pristine Rocky Mountain water. Founded in 2012, it is the brainchild of two former engineers with a passion for building a best of class distillery and crafting fine spirits, Mark Kleckner and Patrick Scanlan, together with Patrick’s wife, Mary Scanlan, an arts and education philanthropist. They were later joined by their neighbor, actor William H. Macy, who serves as “Spokesdude” and contributes fresh potatoes from his farm that are distilled into vodka. For more information, please visit and follow us on Facebook and Instagram at @woodycreekdistillers.

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Visit to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial plus all six team accounts @pwhl_boston, @pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and @pwhl_toronto.


Media Contact:
Paul Krotz
PWHL Director of Communications