Loved Canadian tissue brand will also be the helmet sponsor of PWHL Toronto

TORONTO, ON (March 6, 2024) – The Professional Women’s Hockey League (PWHL) and Royale have announced a new partnership for the league’s inaugural season. Canadians have loved Royale tissue products for over 60 years and now the brand is the ‘purr-oud’ official bathroom tissue, paper towel, and facial tissue sponsor of the PWHL. As part of the sponsorship, Royale’s logo will be featured on PWHL Toronto helmets in addition to various other assets across the league’s three Canadian teams.

“The PWHL appreciates Royale’s support of women’s hockey,” said Amy Scheer, Senior Vice President of Business Operations, PWHL. “It’s great to partner with an organization with such strong values and commitment to the community.”

“Royale is a proudly Canadian brand and we’re pleased to support our national game and women’s hockey in this historic first season,” said Robert K. Irving, President of Irving Consumer Products, who manufacture Royale tissue products. “It’s great to see the excitement for women’s professional hockey continue to build while also providing motivation for young female hockey players.”

Look for Royale’s sponsorship with in-arena signage in penalty boxes in Montréal, Ottawa, and Toronto, powerplay recognition on broadcasts and across the league’s media properties, and other unique activations including branding Montréal’s ice-cleaning crew and equipment.

The inaugural PWHL regular-season began on January 1, 2024, and includes 72 games through May 5, 2024, followed by playoffs.

About Royale

Royale products have been loved by Canadians for 60 years. Royale offers a full line of household paper products including bathroom tissue, paper towel, facial tissue, and napkins.

Royale is made by a proud Canadian company. The Royale brand is part of an organization that plants millions of trees annually in responsibly managed forests, with a billion trees planted since 1957 and counting.† For more information visit

About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Visit to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial plus all six team accounts @pwhl_boston, @pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and @pwhl_toronto.

†Royale® tissue products are manufactured by Irving Consumer Products Limited, an affiliate of J.D. Irving, Limited. J.D. Irving, Limited and affiliated corporations have planted a billion trees since 1957.