Best in class equipment options for players to achieve peak performance
TORONTO, ON (December 14, 2023) – The Professional Women’s Hockey League (PWHL) today announced that CCM Hockey and Bauer Hockey have been named Official Partners of the PWHL and lead a group of Official Equipment Suppliers that will outfit PWHL players on-ice this season. PWHL players will have the opportunity to connect with equipment suppliers throughout the season for custom fittings and to sample the newest performance lines.
“The PWHL is proud to partner with CCM and Bauer, two iconic brands with a rich history of equipping the world’s best hockey players while helping promote and grow the game we love,” said Jayna Hefford, PWHL Senior Vice President of Hockey Operations. “It is important for the PWHL to build a supplier model that provides our athletes with access to equipment of the highest quality, innovation, and protection, and with options for players to choose what helps them perform at their best.”
“We are proud to partner with the PWHL, continuing our longstanding support of women’s hockey and the players whose efforts and sacrifice contributed to this watershed moment. We are committed to our shared mission for equity in hockey, and to supporting the athletes and the league through marketing and content that elevates awareness to grow the fan base. We will continue to invest in innovative programming and partnerships that inspire new girls to join the hockey community,” stated Mary-Kay Messier Vice President of Marketing, Bauer Hockey.
“CCM is dedicated to delivering the best products in the industry to every player in the game, no matter their age or gender. By developing hockey’s first head-to-toe line of equipment built for women and supplying PWHL players with high performance, game-changing gear, we believe we can help grow interest in women’s hockey. CCM is committed to increasing the participation of girls at every level, and reminding girls that they belong in the game,” stated Catherine Ward, Vice-President Product Commercialization & Innovation, CCM Hockey.
In addition to Bauer and CCM, several brands are also available for PWHL players in the limited non-exclusive equipment supplier category including Brian’s, Sherwood, TRUE Sports, Vaughn Hockey, and Warrior. The PWHL has also secured official partnerships with a variety of industry-leading suppliers including Blademaster, ELITE Blade Performance Technology, Fox 40, Inglasco Inc., Renfrew Pro™ Hockey Tape, and Sani Sport to support performance needs of the league and its players.
2023-24 PWHL Equipment Suppliers:
Sticks: Bauer, CCM, Sherwood, TRUE, Warrior
Skates: Bauer, CCM, TRUE
Protective: Bauer, CCM, Sherwood, TRUE, Warrior
Goaltenders: Bauer, Brian’s, CCM, TRUE, Vaughn
Tape: Renfrew Pro™
Skate Care: Blademaster, ELITE
Whistles: Fox 40
Equipment/Locker Room Care: Sani Sport
Sherwood will also be supporting players, goalies, and coaches with custom hockey bags.
Fans can sign up to receive the most updated ticket information by subscribing to the PWHL e-newsletter at this link, and stay connected to the PWHL through the league’s new website at thepwhl.com. Follow the league on all social media platforms @thepwhlofficial plus all six team accounts @pwhl_boston, @pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and @pwhl_toronto.
About Bauer Hockey
Bauer Hockey is the world’s most recognized designer, marketer and manufacturer of hockey equipment and is the No.1 brand in hockey. Founded in Kitchener, Ontario, in 1927, Bauer Hockey developed the first skate with a blade attached to a boot, forever changing the game. Since then, Bauer Hockey has continued to develop the most sought-after products in the industry, including the widely successful SUPREME®, VAPOR® and NEXUS® lines of products. For more information, visit www.Bauer.com.
About CCM Hockey
CCM Hockey is a leading designer, manufacturer, and marketer of hockey equipment. With its headquarters located in Montreal, the company has operations in Canada, the United States, Europe and Asia. CCM Hockey equips more professional hockey players than any other company, including superstars like Connor McDavid, Auston Matthews, Sidney Crosby, Thatcher Demko, and Nathan MacKinnon, key female players such as Kendall Coyne-Schofield, Sarah Nurse and Taylor Heise. CCM Hockey is also the official outfitter of the American Hockey League, the Canadian Hockey League, and several NCAA and National teams.