The financial services company will also be the helmet sponsor of PWHL New York

TORONTO, ON (Feb. 14, 2024) – The Professional Women’s Hockey League (PWHL) today announced Bread Financial, a tech-forward financial services company that provides simple, flexible payment, lending and saving solutions, as an Inaugural Partner of the PWHL. As part of the sponsorship, Bread Financial’s logo will be featured on PWHL New York helmets in addition to various other assets across the league’s three U.S. teams.


“The PWHL is excited to welcome Bread Financial as an Inaugural Partner,” said Amy Scheer, PWHL senior vice president of Business Operations. “They have long supported the advancement of women and girls in a number of areas, including in sports. Their mission to challenge the status quo fits perfectly with the launch of the PWHL and the exciting advancement of professional women’s sports, and we’re thrilled about our shared commitment to women and the community.”


“We are proud to support the PWHL and all of the women playing in this new league,” said Ralph Andretta, president and CEO of Bread Financial. “As a trailblazer, the PWHL is creating opportunities and opening doors for some of the world’s most talented female athletes to pursue their dreams in professional ice hockey while also tapping into an engaged and growing fan base. We couldn’t be more excited to partner with them to help fuel the league’s and its players’ success.”


In addition to Bread Financial’s branding on PWHL New York helmets, the partnership includes in-arena signage and promotions across the league’s three U.S. teams in Boston, Minnesota and New York. Bread Financial will also be featured in broadcast and digital integrations and deliver unique social media content including the ‘Save of the Game, presented by Bread Financial’ that showcases highlight-reel plays.


The inaugural PWHL regular season began on Jan. 1, 2024, and includes 72 games through May 5, 2024, followed by playoffs.


About Bread Financial

Bread FinancialTM (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive suite of payment solutions that includes private label and co-brand credit cards and Bread Pay™ buy now, pay later products. Bread Financial also offers direct-to-consumer products that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.


Headquartered in Columbus, Ohio, Bread Financial is powered by its approximately 7,000 global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit or follow us on Facebook, LinkedIn, Twitter/X and Instagram.


About the Professional Women’s Hockey League (PWHL)

The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montreal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Visit to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial plus all six team accounts @pwhl_boston, @pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and @pwhl_toronto.