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NEW YORK and TORONTO (May 20, 2024) – Mattel Inc’s Barbie® and the Professional Women’s Hockey League (PWHL) have teamed up to launch a special collection of apparel and accessories, marking a first-of-its-kind collaboration for the iconic Barbie brand. The collection was spurred by the overwhelming fan excitement following the league’s partnership announcement with Barbie in February.
The collection features an array of products for both adults and youth, including shirts with the empowering slogans “Dream It, Do It.” and “Crushin’ Limits,” as well as totes and tumblers. These items will be available for purchase online at The Official Shop of the PWHL beginning Monday, May 20, at 8 a.m.
“Our league strives to empower young girls to see the potential of their dreams, just as many of our players did while growing up playing hockey,” said Amy Scheer, PWHL Senior Vice President of Business Operations. “Barbie has long stood for the limitless possibilities available to girls, and this new collection allows us to continue merging our visions to reach the next generation of athletes and leaders. Thank you to our fans for inspiring us to create this collection.”
“At such a pinnacle time in women’s sport, we are excited to share the empowering spirit of Barbie through our collaboration with PWHL,” states Meredith Norrie, Vice President, Global Licensing and Consumer Products. “As Barbie celebrates 65 years, she remains a constant source of inspiration for fans and society to dream big and follow bold pursuits. We hope this collection will strike a chord in the next generation, encouraging them to reach for the stars and chase their dreams with confidence.”
The partnership also includes a video series, presented by Barbie, featuring PWHL players and young fans interviewing each other, sharing their personal journeys and sources of inspiration across broadcast, in-arena and social.
Barbie is continuing to commemorate the brand’s 65th anniversary throughout the year, with new celebratory offerings, partnerships, and inspiring programming.
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About the Professional Women’s Hockey League (PWHL)
The Professional Women’s Hockey League (PWHL) is a professional ice hockey league in North America comprised of six teams in Boston, Minnesota, Montréal, New York, Ottawa, and Toronto, each with rosters featuring the best women’s hockey players in the world. Launched on Jan. 1, 2024, the PWHL has broken multiple attendance records and holds the worldwide all-time record for a women’s hockey game. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the league on all social media platforms @thepwhlofficial plus all six team accounts @pwhl_boston, @pwhl_minnesota, @pwhl_montreal, @pwhl_newyork, @pwhl_ottawa, and @pwhl_toronto.
